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(News Focus) Wealth management service increasingly popular in S. Korea

Feature 15:35 January 06, 2020

By Choi Kyong-ae

SEOUL, Jan. 6 (Yonhap) -- South Korea's wealth management services market is rapidly expanding as an increasing number of high-net-worth individuals in Asia's fourth-largest economy look for reliable, effective means to manage their assets.

Private banking (PB) and wealth management services have long been exclusively tailored to a limited number of customers that include business leaders, sports stars and entertainers.

"But over the past few years, a new breed of rich people has sprung up. Startup founders in the IT field and young rich people who inherit their parents' wealth in advance are emerging as prime targets for wealth managers," Shin Dong-il, deputy head of KB Kookmin Bank's Gangnam Star PB center in Southern Seoul, said in a recent interview with Yonhap News Agency.

This undated photo provided by KB Kookmin Bank shows a private banker (L) explaining a financial product to a customer in a meeting room of the bank's private banking center in Myeongdong, central Seoul. (PHOTO NOT FOR SALE) (Yonhap)

The number of South Koreans with financial assets of over 1 billion won (US$854,000) rose 4.4 percent on-year to 323,000 in 2018, and they held 54 percent of their total assets in real estate and 40 percent in financial assets, according to the KB 2019 wealth report.

"In the past, those who inherited money from their parents were major customers of PB centers. But these days, wealthy parents are increasingly opting to give some of their assets to their children during their lives, as gift tax is lower than inheritance tax," he said.

Such early inheritors, who are often in their 30s and 40s, bring inherited wealth of 500 million won to 1 billion won to banks, seeking advice on how to manage their money, he added.

Those who made their fortunes by selling IT firms or going public on the local stock market have also emerged as major PB clients in recent years.

Low market rates, volatile stock markets and lingering uncertainties are prodding more rich people to put their assets under the management of highly trained financiers and other experts.

In this photo taken Dec. 27, 2019, Shin Dong-il, deputy head of KB Kookmin Bank's Gangnam Star private banking (PB) center in Seoul, talks about changing trends in the PB business during an interview with Yonhap News Agency. (Yonhap)

To woo more young wealthy clients to PB services, banks are providing more diverse and customized services including real estate, legal and tax tips, according to Hwang Won-gyong, a researcher at KB Financial Group.

In particular, local lenders are seeking to foster the PB business as a new growth engine as they struggle with lower interest income and a limited business portfolio.

They have been dividing rich customers into two groups -- one comprising customers who deposit at least 300 million won and the other for those putting in over 1 billion won, according to the Korea Federation of Banks (KFB).

"They are moving to lower the threshold for the former group of PB customers to 100 million-200 million won to woo more customers," a KFB official said.

KB Kookmin, the country's biggest retail bank, which jumped into private wealth management services in 2002, said its wealth management services were initially available for all customers depositing the meager sum of 100,000 won in a bid to promote its wealth management service.

But the commercial lender sharply jacked up the bar for its PB services in accordance with the country's economic growth and an increase in real estate prices.

These photos provided by KEB Hana Bank show the Club1 PB center (L), which opened on Aug. 21, 2019, in the Samseong neighborhood in southern Seoul, and the center's customer library. (PHOTO NOT FOR SALE) (Yonhap)

Finally, high returns from investments in homes and other properties have also generated a sizable non-wage income for households, particularly in the past five years.

Hong Ji-won -- an alias -- a 45-year-old office worker in Seoul who lives in her parents' home, is one of those who have earned hundreds of millions of won from her investments since 2015. She has two apartments in the affluent Gangnam area.

"I took some loans from banks at low rates for the investments. I sold one of them at the end of last year. I have arranged a meeting with a private banker in my neighborhood as I want to manage the money based on his advice," she said.

The country's three other major lenders -- KEB Hana Bank, Woori Bank and Shinhan Bank -- are making similar moves.

They offer "total solutions" for asset management composed of advice on real estate investment, ways to cut capital transfer taxes and legal services required to manage property and other assets.

The four lenders operate a total of 80 PB centers in which 354 private bankers serve high-wealth customers in Asia's fourth-biggest economy, according to the banks.

Shinhan Bank, which boasts 28 PB centers and 128 private bankers -- the largest figures among the banks -- said it will attract as many high-wealth individuals and corporate clients as possible, as it aims to foster its PB services into a new growth driver.

In extended efforts to woo more clients, Shinhan and KEB Hana even provide matchmaking services to the children of their PB customers, leading to some "successful marriages."

kyongae.choi@yna.co.kr
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