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(CES 2020) Samsung sells 5.4 mln QLED TVs in 2019: exec

All News 17:07 January 06, 2020

By Joo Kyung-don

LAS VEGAS, Jan. 5 (Yonhap) -- Samsung Electronics Co., the world's top TV maker, sold some 5.4 million QLED TVs last year, a company executive said Sunday, as it aims to beef up its QLED TV product lineup.

"As far as I remember, we have sold at least 5.4 million QLED TVs last year," Han Jong-hee, president of Visual Display at Samsung, told reporters after the Samsung TV First Look event in Las Vegas, Nevada, ahead of the Consumer Electronics Show (CES 2020).

QLED is Samsung's marketing term for its premium TVs that use quantum dot (QD) technology to enhance performance in key picture quality areas, though other manufacturers such as TCL and Hisense have also come out with their own QD TVs in recent years.

A group of reporters look at Samsung Electronics Co.'s new QLED 8K TV products at the Samsung TV First Look 2020 event in Las Vegas, Nevada, on Jan. 5, 2020, two days ahead of the Consumer Electronics Show. (Yonhap)

Han said his company will further develop QLED technologies so that it can maintain its top status in the TV manufacturing industry. At CES 2020, the company will introduce an expanded QLED TV lineup with strengthened artificial intelligence (AI) features.

"QLED is infinite possibilities ahead," he said. "If you come to next year's (CES), you'll be surprised again."

Samsung's QLED TV has been in fierce competition with its South Korean rival LG Electronics Inc.'s OLED TV. LG has been claiming that Samsung's QLED is merely an LCD TV with an added quantum-dot sheet, which still needs a backlight panel.

LG's OLED, or organic light-emitting diode, is highlighted by self-illuminating pixels that deliver perfect black.

Han stressed that there's no possibility that Samsung will switch to OLED TVs.

"We don't have OLED facilities, and I want to assure you that we'll not make OLED TVs."

Asked about 8K TVs, Han said it will take some time to see such high-resolution TVs become popular in the market.

8K refers to the highest-resolution standard for content creation, which offers four times the number of pixels of a 4K UHD screen and 16 times that of a full HD screen. Having so many pixels means a higher image density, which should deliver a clearer, better defined picture.

Han Jong-hee, president of Visual Displays at Samsung Electronics Co., speaks at the company's Samsung TV First Look 2020 event in Las Vegas, Nevada, on Jan. 5, 2020, two days ahead of the Consumer Electronics Show. (Yonhap)

"8K has just started," he said. "It took about three or four years to see consumers changing from 2K to 4K, and I think 8K will take similar steps."

Samsung and LG have been locking horns over 8K TVs in recent years, with the latter claiming that Samsung's 8K QLED TV doesn't meet the threshold of the International Committee for Display Metrology (ICDM), a trusted international agency for setting TV quality standards.

However, Samsung recently met the 8K standard and earned the 8K UHD logo from the U.S. Consumer Technology Association (CTA).

"If LG Electronics' products are 'real' 8Ks, why are there consumers who buy our 8K TVs," Han said. "In the market, the product that the consumers select the most is the good product."


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