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Hyundai seeks to boost annual U.S. sales to 1 mln units by 2025

All News 10:34 January 12, 2020

FOUNTAIN VALLEY, California, Jan. 11 (Yonhap) -- Hyundai Motor Co., South Korea's largest carmaker, seeks to increase its annual sales in the United States to over 1 million cars over the next five years, the company's top global operating officer has said, which would mark a whopping 40 percent spike from about 710,000 cars sold here last year.

Hose Munoz, also the CEO of both Hyundai Motor North America and Hyundai Motor America, unveiled the ambitious target in a press briefing held Thursday, the same day the South Korean automaker said its annual sales climbed 4.7 percent to 710,007 units last year from 677,946 cars the year before.

The photo provided by Hyundai Motor Co. shows the GV80, the first SUV model by Hyundai's independent luxury brand, the Genesis, that is set to hit the South Korean market in January 2020. (PHOTO NOT FOR SALE) (Yonhap)

The increase came despite a 1.1 percent drop in overall vehicle sales in the U.S. in 2019. It also marked a turnaround from a 1.1 percent on-year drop in Hyundai's U.S. sales in 2018.

Munoz noted the company's sales were expected to increase only slightly this year to about 728,000 cars but begin a steep rise in 2021 and reach 1 million units in 2025.

To this end, the company will further enhance and expand its lineup of SUVs, which accounted for more than 50 percent of Hyundai's overall sales in the U.S. last year.

The bold sales target is also centered around Hyundai's independent, luxury brand Genesis.

The Genesis has so far introduced three vehicles models in the U.S. -- the G70, G80 and G90 sedans -- whose combined sales more than doubled from a year earlier in 2019.

It is set to launch its first-ever SUV, the GV80, first in South Korea this week and possibly before the end of the first half in the U.S.

Munoz also vowed improved customer services, saying nothing will be possible unless the customers are happy with their products and services.

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