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By Choi Kyong-ae
ILSAN, South Korea, Jan. 15 (Yonhap) -- Hyundai Motor Co. on Wednesday launched the long-awaited GV80 sport utility vehicle under its independent Genesis brand to meet rising demand for recreational vehicles.
The GV80 is the first SUV model under the Genesis marque and the fourth model in the Genesis lineup, currently composed of the G70, G80 and G90 sedans.
"The Genesis's first luxury flagship SUV GV80 comes with differentiated design and cutting-edge technologies that are not available in existing SUV models. It is focused on satisfying consumer needs for safe and convenient driving," Hyundai Motor President Lee Won-hee said in an unveiling event in Ilsan, just north of Seoul.
The three-row, rear-wheel-drive SUV is equipped with a 3.0 liter diesel engine and various advanced features for safety and convenience, the statement said.
The GV80 boasts semi-autonomous driving and forward collision-avoidance assist-junction turning (FCA-JT) technology, which latter helps prevent collisions with vehicles coming from the front when turning left at intersections. It also has electronically controlled suspension with road preview, alerting the driver to road conditions ahead using cameras and navigation systems.
It has 10 airbags including a central airbag that expands into the space between driver and passenger seats to prevent head injuries to the driver and front passenger.
Hyundai is offering a build-to-order program named Your Genesis in which customers can select the type of engine, driving system, color and options for their own GV80s.
The diesel-powered GV80 has a starting price of 66 million won (US$57,000), with prices rising depending on options.
GV80 models equipped with a 2.5 liter gasoline and a 3.5 liter gasoline turbo engine will be introduced later, the company said without providing a time frame.
Hyundai Motor plans to introduce the GV80 in the U.S., the world's most important automobile market, in the summer of 2020. It intends to add an electric model to the Genesis lineup next year.
The Genesis lineup will comprise six models: three sedans, two SUVs and one all-electric car in the near future, Hyundai said without elaborating on the second SUV.
"We will offer multiple options for alternative propulsion in the future, and we plan to launch our first EV by the end of 2021. We are continuing to work on alternative propulsion solutions and the right opportunities to introduce them to the Genesis lineup," Mark Del Rosso, chief executive officer of Genesis Motor North America, told reporters during the CES tech expo held in U.S. last week.
Hyundai Motor Group's Chief Design Officer Luc Donckerwolke said, "The GV80 allows us to expand our definition of athletic elegance design language to a new typology while retaining sublime proportionality and sophistication of form."
Signature Genesis design elements include high-tech quad lamps and a crest grille that emphasizes "seriousness consistent with the positioning of the GV80," Hyundai said.
The G-Matrix pattern in light fixtures throughout the exterior, as well as the design of the wheels, was inspired by the orchid shapes cast by light passing through diamonds, it said, adding that the interior of the GV80 focuses on "the beauty of open space" and was inspired by the South Korean architectural aesthetic.
It has a minimalistic design, with a commanding driving position surrounded by high mounted control surfaces. Slim, wide air vents highlight the width of the cabin, which features minimal physical buttons and a new touch-screen climate control. The center console is equipped with a jewel-like, rotating electronic gear selector, providing a balance of simplicity and glamour, the company said.
In 2019, Hyundai sold 56,801 Genesis models in global markets, down 7.4 percent from 61,345 units a year earlier. In the U.S. market, Genesis sales more than doubled from 10,311 to 21,233 over the same period.
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