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Samsung unveils new flagship smartphone, vertically-folding handset

All News 04:00 February 12, 2020

By Joo Kyung-don

SEOUL, Feb. 12 (Yonhap) -- Samsung Electronics Co. on Wednesday unveiled its new flagship smartphone lineup and a vertically-folding handset in a move to solidify its top status in the global mobile industry with premium products.

The Galaxy S20 series and the Galaxy Z Flip were introduced at the company's Galaxy Unpacked 2020 event in San Francisco on Tuesday (U.S. time).

The Galaxy S20 range, all supporting 5G, comes with three models -- the 6.2-inch Galaxy S20, the 6.7-inch Galaxy S20 Plus and the 6.9-inch Galaxy S20 Ultra.

Instead of following its usual naming sequence for the flagship line, Samsung decided to ditch the name Galaxy S11, apparently emphasizing the level of upgrades and its vision to offer a new consumer experience.

This photo provided by Samsung Electronics Co. on Feb. 11, 2020, shows the company's Galaxy S20 (L), Galaxy S20 Plus (C) and Galaxy S20 Ultra smartphones. (PHOTO NOT FOR SALE) (Yonhap)

All three Galaxy S20 phones have bigger screens, upgraded cameras and increased battery capacities than their predecessors in the Galaxy S10 series.

In particular, high-end Galaxy S20 Ultra features the industry's best set of specs, with a rear quad-camera system that includes a 108-megapixel (MP) primary sensor and a 48-MP telephoto sensor that will support up to 100x digital zoom. It also carries a 12-MP ultrawide camera for panorama shots and a time-of-flight (ToF) 3D sensor for depth effects.

The Galaxy S20 range offers a minimum of 12GB RAM. While the entry-level S20 has a 128GB base storage option, the mid-tier S20 Plus and S20 Ultra also comes with a 256GB version.

They will be powered by Qualcomm's powerful Snapdragon 865 processor or Samsung's in-house Exynos 990 chipset, depending on region, according to Samsung.

The S20 Ultra has a hefty 5,000-mAh battery, the largest capacity that Samsung has ever placed inside its handset. The S20 Plus will use a 4,500-mAh battery, while the S20 will get a 4,000-mAh battery.

Samsung said the Galaxy S20 series will be launched on March 6. Preorders in South Korea will be available between Feb. 20 and 26.

The S20 will go on sale with a price tag of 1.25 million won (US$1,054) in South Korea, while the S20 Plus will be sold for 1.35 million won, according to Samsung. The S20 Ultra comes with a price tag of 1.59 million won.

This photo provided by Samsung Electronics Co. on Feb. 11, 2020, shows the company's Galaxy S20 Ultra 5G smartphones. (PHOTO NOT FOR SALE) (Yonhap)

The Galaxy Z Flip is Samsung's second foldable phone after the Galaxy Fold that was launched last year.

Unlike the Galaxy Fold that opens horizontally, like a book, the Galaxy Z Flip bends in half vertically, making it fit into a pocket.

The latest foldable device uses ultra-thin glass cover on top of the OLED screen, making it more durable and scratch resistant than plastic displays.

The Galaxy Z Flip, only available in 4G, comes with a 6.7-inch foldable main display and a 1.1-inch cover display on the front of the device that allows users to check time and other notifications. It features two 12-MP rear cameras and a 10-MP front-facing camera.

Samsung said the Galaxy Z Flip will hit the market on Friday, starting with South Korea and the United States.

It will be sold for 1.65 million won (US$1,400) in South Korea and available in two colors: mirror purple and mirror black.

Alongside the new smartphones, Samsung also introduced an upgraded version of its wireless earbuds, the Galaxy Buds Plus, which offers 11 hours of battery life on a single charge.

It will be launched on Friday, with a price tag of 179,300 won in South Korea.

This photo provided by Samsung Electronics Co. on Feb. 11, 2020, shows the company's Galaxy Z Flip foldable smartphone. (PHOTO NOT FOR SALE) (Yonhap)

Samsung hopes the new phones can defend its No. 1 status in the global smartphone market.

The South Korean tech giant took a 20.9-percent market share in 2019, according to data from market researcher Strategy Analytics, beating rivals like Huawei Technologies Co. of China with 17 percent and Apple Inc. with 14 percent.

According to market researcher Counterpoint Research, Samsung is expected to sell more than 40 million units of the Galaxy S20 series this year thanks to its improved device specs and the expansion of 5G networks around the globe. That would be roughly 10 percent more than sales of the Galaxy S10 series in its debut year.

The South Korean tech giant will also try to beat Huawei in the 5G smartphone market as the Galaxy S20 smartphones all come with 5G variants.

Samsung was the runner-up in the global 5G smartphone market last year with a 35.8-percent share, according to Strategy Analytics data, which was 1.1 percentage points behind Huawei.

The company also hopes new handsets can boost profitability in its mobile business, although marketing costs for the latest products are likely to be high for a while.

Samsung's mobile business posted sales of 107.27 trillion won (US$90 billion) last year, up 6.5 percent from a year earlier, but its operating profit fell 8.8 percent on-year to 9.27 trillion won.

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