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(News Focus) Election candidates run eye-catching campaigns amid coronavirus pandemic

All News 14:45 April 08, 2020

By Kim Soo-yeon

SEOUL, April 8 (Yonhap) -- Some candidates running in the April 15 parliamentary elections have been running eye-catching campaigns without having close contact with voters, in a bid to maintain social distancing and boost morale amid the coronavirus pandemic.

The COVID-19 outbreak has changed conventional methods of campaigning due to concerns that reaching out to voters could increase the risk of infection.

Instead of shaking hands with voters, politicians are using fist bumps at election rallies. But quarantine authorities advised against such gestures Tuesday, calling on candidates to exchange nods with voters for their safety.

Against this backdrop, some candidates have mobilized eye-catching campaigns, such as with the use of digital technology, a Korean A-frame carrier and an online challenge to eat lemons.

This image, captured from footage uploaded on the YouTube channel of Rep. An Min-suk of the ruling Democratic Party, shows the use of augmented reality technology for his election promotional leaflets. (PHOTO NOT FOR SALE) (Yonhap)

Rep. An Min-suk of the ruling Democratic Party (DP) who is running in Osan, south of Seoul, tapped into augmented reality (AR) technology for his promotional leaflets.

With the mobile application An Min-suk Osan AR, voters can use their phone cameras to digitally highlight election pledges by the four-term lawmaker on the promotional booklets.

The main opposition United Future Party has launched AR mobile services that enable voters to meet the party's character Oreun Sori Family digitally. Oreun Sori has the dual meaning of "right sounds" and "the voices of right-leaning people."

The AR technology allows the 3D animated character Oreun Sori Family to appear on photos and videos taken by users, who can then share these with others.

To attract voters' attention, Kim Yong-jin, former vice finance minister and a DP candidate, chose to use white "hanbok," Korean traditional attire, and an A-frame carrier, which was used to carry things on one's back here in the late 19th and early 20th century.

"Based on the experience of handling 500 trillion won (US$409 billion) in government budget, I am communicating with Icheon citizens with the meaning of filling their storeroom," Kim, who is running in the city, 52 kilometers southeast of Seoul, wrote on Facebook.

This image, captured from the YouTube channel of independent candidate Moon Seok-gyun, shows an online challenge that involves eating lemons. (PHOTO NOT FOR SALE) (Yonhap)

Moon Seok-gyun, an independent candidate running in Uijeongbu, north of Seoul, participated in a lemon-eating challenge and nominated his father, National Assembly Speaker Moon Hee-sang, as the next challenger.

In South Korea, social media challenges to overcome the coronavirus blues have gone viral, such as making dalgona coffee and eating lemons. Making dalgona coffee, a milk-based drink topped with coffee, involves whipping by hand a mixture of instant coffee, sugar and hot water more than 400 times.

Moon has stirred public uproar over his attempt to run in the elections by "inheriting" the district where his father was elected. He initially said he would not run in the polls but later defected from the DP to run as an independent candidate.

"I nominated as the next challenger my father, who did not help me do politics but rather stood in my way due to a row over the 'father chance,'" Moon said on his YouTube channel.

Meanwhile, several candidates have rolled out nationwide campaigns covering large areas either on foot or on bicycles.

Former presidential candidate Ahn Cheol-soo of the minor People's Party embarked on a 400-kilometer running campaign on April 1 to appeal to voters. He began in the southwestern city of Yeosu and run 30 km per day, heading to Seoul and the adjacent metropolitan areas.

He recently finished two weeks of self-isolation after doing medical volunteer work for 15 days in the hardest-hit southeastern city of Daegu in March. Ahn has a doctor's medical license.

Desert explorer Nam Young-ho and blind pianist Kim Ye-ji of the Future Korea Party launched campaigns on a two-person bike in the southeastern port city of Busan on Monday. Kim's guide dog joined the six-day journey.

Under the slogan of delivering hope, they will return to the National Assembly in Seoul after traveling to South Gyeongsang Province, North Jeolla Province, Gangwon Province and Gyeonggi Province.

Ahn Cheol-soo, the chief of the minor People's Party, runs a 400-kilometer campaign to appeal to voters in Geumsan County, 168 kilometers south of Seoul, on April 8, 2020. (Yonhap)


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