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SK Telecom's esports JV secures BMW sponsorship

All News 16:38 April 16, 2020

SEOUL, April 16 (Yonhap) -- SK Telecom Co., South Korea's largest mobile carrier, said Thursday its esports joint venture (JV) with a U.S. entertainment giant has secured a sponsorship from global automotive giant BMW Group.

T1 Entertainment & Sports (T1), a joint venture between SK Telecom and Comcast Spectacor LLC, will be sponsored by BMW Group, according to the telecom operator.

T1, which legally operates as SK Telecom CS T1 Co., was founded last year and runs 10 teams in the competitive gaming sector in online games like League of Legends and Fortnite.

Under the partnership, T1 and BMW Group will cooperate in various marketing activities, with the BMW logo attached to T1 gamers' uniforms.

BMW Group will also help develop hardware and software products for T1 players using its technology.

This year, T1 has signed sponsorships with 10 firms, including global sporting goods maker Nike and gaming peripherals brand Logitech G. It is only April, but T1 said its sponsorship revenue is expected to quintuple from last year.

According to SK Telecom, the global esports industry is expected to expand to US$1.1 billion, up 16 percent from a year ago, with the number of viewers to reach 500 million worldwide.

In this photo provided by SK Telecom Co. on April 16, 2020, T1's League of Legends team members pose for a photo with BMW vehicles at BMW Driving Center in Incheon. (PHOTO NOT FOR SALE) (Yonhap)

kdon@yna.co.kr
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