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Samsung dominates U.S.' 5G smartphone market in Q1: report

Consumer Electronics 09:15 May 21, 2020

SEOUL, May 21 (Yonhap) -- Samsung Electronics Co. dominated the 5G smartphone market in the United States in the first quarter of the year, a report showed Thursday.

Samsung's Galaxy S20 series, which was unveiled in February, made up 94 percent of the U.S. 5G smartphone market in the January-March period, according to market tracker Strategy Analytics, with the S20 Plus being the best-selling model.

The mid-tier S20 Plus accounted for 40 percent, followed by the high-end S20 Ultra with 30 percent and the entry-level S20 with 24 percent, according to the report.

"Samsung is off to an early lead, soaring well ahead of its main Android rivals, such as Motorola, LG, OnePlus and TCL. Early 5G adopters are willing to pay extra for the fastest possible mobile experience, and this is driving solid revenue growth for Samsung and its operator partners in North America," said Juha Winter, an associate director at Strategy Analytics.

This file photo taken Feb. 20, 2020, shows Samsung Electronics Co.'s Galaxy S20 smartphones displayed at a store in Seoul. (Yonhap)

The U.S. 5G smartphone shipments reached 3.4 million units in the first quarter of the year, accounting for 12 percent of all smartphones shipped in the country, according to Strategy Analytics.

Although Samsung is dominating the 5G market at the moment, Strategy Analytics said the competition is likely to heat up further when Apple Inc. releases its next 5G iPhone later in the year.

"Samsung and others must rapidly expand their 5G presence during the upcoming summer period and grab as many 5G customers as they can, before the iPhone juggernaut lands in Q3 or Q4 2020," it said.

kdon@yna.co.kr
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