Go to Contents Go to Navigation

Amorepacific announces new principles for employees

All News 22:13 June 02, 2020

SEOUL, June 2 (Yonhap) -- Amorepacific Group, a major South Korean cosmetics maker, announced Tuesday five new principles that all employees must follow going forward amid rapid changes taking place in the industry.

The company said that its chairman, Suh Kyung-bae, explained the "ABC Spirit" through an event that was broadcast live through YouTube on Monday.

Suh Kyung-bae, Chairman of AmorePacific Group, talks to company employees through YouTube in this photo provided by the major cosmetics maker on June 2, 2020. (PHOTO NOT FOR SALE) (Yonhap)

The five principles that were officially released by Amorepacific -- Customers first, Be the first and the best, Collaborate with an open mind, Respect differences, and Act with integrity.

"The five acting principles will be a guide so that every member of Amorepacific can head in the same direction," Suh said at the event.

The chief said the principles are all based on experiences and knowhow earned by employees over the years.

He urged everyone to stay safe and healthy and to do their utmost to overcome the current situation.

Amorepacific earlier said its net income for the first quarter dipped 45.2 percent from a year earlier to 67 billion won (US$ 54.6 million), as the market as a whole was hit by the novel coronavirus outbreak

The combined operating income of Amorepacific Group, which includes smaller brands Innisfree and Etude House, fell 66.8 percent on-year to 67.9 billion won in the cited period. Sales decreased 22.1 percent on-year to 1.27 trillion won.


Send Feedback
How can we improve?
Thanks for your feedback!