BTS song lyrics featured on iconic billboard in downtown Seoul
SEOUL, Aug. 4 (Yonhap) -- Words from the song "Run" by K-pop group BTS have been featured on an iconic signboard in downtown Seoul.
The new billboard on the exterior of the Kyobo Building in the Gwanghwamun square, central Seoul, reads, "Run, run, run again. It's OK if you fall. Run, run, run again. It's OK to get hurt" -- lifted from the lead song of the 2015 BTS album "The Most Beautiful Moment in Life pt. 2."
The banner, 20 meters by 8 meters in dimension, has been up on the Gwanghwamun building and on the company's building in Gangnam Ward in southern Seoul since Monday. It will be put on display for a month.
The message of "Run" centers on the anxieties today's youths face, with the band offering encouragement to those in their growing years to push toward their dreams in spite of hardships.
Kyobo Life Insurance Co., which owns the signage, said it decided to feature the BTS song lyrics to provide solace to the public fatigued by the ongoing new coronavirus pandemic.
The Kyobo billboard is a well-recognized hallmark of the Gwanghwamun area, one of the most frequently visited travel hot spots and a major business district in the South Korean capital.
The company has displayed eye-catching texts, mostly of poetry or folk song lyrics that highlight the zeitgeist of the time, on the billboard for the past 30 years. It is the first time a K-pop dance song has been featured on the signboard.

A large banner featuring part of the lyrics of BTS' "Run" is installed on an outer wall of a building at the Gwanghwamun square in Seoul on Aug. 3, 2020. (Yonhap)
odissy@yna.co.kr
(END)
-
Ateez realizes importance of direct interactions with fans during world tours
-
BTS' Jimin to pre-release track on his first solo album
-
U.S. B-1B strategic bomber returns to S. Korea as N.K. fires missile
-
(URGENT) N. Korean leader Kim Jong-un calls for completing readiness for nuclear attack against enemies: KCNA
-
Main opposition slams Korea-Japan summit as 'most humiliating' moment in diplomacy
-
Defense ministry sets out to normalize military intelligence-sharing deal with Japan
-
BTS' Jimin to pre-release track on his first solo album
-
Ateez realizes importance of direct interactions with fans during world tours
-
Opposition party denounces Yoon-Kishida summit as 'shameful submission to Japan'
-
(LEAD) Political divide intensifies in S. Korea over Yoon-Kishida summit
-
N. Korea fires multiple cruise missiles toward East Sea: source
-
Ateez realizes importance of direct interactions with fans during world tours
-
(2nd LD) N. Korea fires multiple cruise missiles toward East Sea: S. Korean military
-
SsangYong Motor reborn as KG Mobility after takeover
-
N. Korea warns against U.S. push for complete denuclearization