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(LEAD) KT launches subscription-based cloud game service

All News 11:13 August 12, 2020

(ATTN: ADDS more info in paras 2, 5, 6; CHANGES photo)

SEOUL, Aug. 12 (Yonhap) -- KT Corp., a major South Korean telecom operator, said Wednesday it launched a subscription-based game streaming service, joining other telecom operators to capture the local cloud game market.

The service, named GameBox, streams PC and console games on smartphones using cloud technology and offers around 100 games at launch, including the popular first-person shooter Borderlands 3, according to the mobile carrier.

KT had prepared the service since partnering with Taiwan-based cloud gaming software firm Ubitus Inc. last year.

Models showcase KT Corp.'s game streaming service at the company's headquarters building in central Seoul on Aug. 12, 2020. (Yonhap)

While GameBox is currently available on Android phones, the service will expand to Apple's iOS platform, PCs and KT's IPTVs later this year.

It is offered on 4G LTE and 5G phones, although the company said the service works best on 5G, considering its low latency and the substantial amount of data required for streaming games.

The telecom operator said it targets 1 million GameBox subscribers by 2022 and is considering plans to expand the service abroad based on its progress in the local market.

KT's service is set to heat up competition in the local game streaming market.

Leading mobile carrier SK Telecom Co. has partnered with Microsoft Corp. to launch its Xbox cloud game service next month.

Major telecom operator LG Uplus Corp. has offered Nvidia Corp.'s GeForce NOW game streaming service since last year.

South Korea's game market ranked the fourth largest globally in 2018, after the United States, China, and Japan, being worth 14.3 trillion won (US$12 billion), according to the Korea Creative Content Agency.

yunhwanchae@yna.co.kr
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