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Samsung top tablet vendor in Europe, Middle East and Africa in Q2: report

All News 10:11 September 04, 2020

SEOUL, Sept. 4 (Yonhap) -- Samsung Electronics Co. was the top vendor in the Europe, Middle East and Africa (EMEA) tablet market in the second quarter of the year, a report showed Friday, as its tablet shipments increased nearly 70 percent from a year ago.

Samsung shipped 3.37 million tablets in the EMEA market in the April-June period to take a 28.3 percent market share, up 7.6 percentage points from a year earlier, according to industry researcher International Data Corp. (IDC).

"Samsung retained the lead in EMEA, with a solid performance across the whole region, particularly through large deployments in some developing economies," IDC said.

This photo, provided by Samsung Electronics Co. on Sept. 2, 2020, shows the comoany's Galaxy Tab A7 tablet that was introduced at the Life Unstoppable event for European consumers. (PHOTO NOT FOR SALE) (Yonhap)

Apple Inc. fell to second place, as its market share dropped to 21.5 percent, down from 25 percent a year ago, after it shipped 2.56 million iPads.

China's Huawei Technologies Co. came in third with a market share of 15 percent, followed by Lenovo Group Ltd. with 12.1 percent and Amazon.com Inc. with 3.8 percent, IDC data showed.

The EMEA tablet market in the second quarter grew 23.8 percent on-year, with total shipments reaching 11.9 million units, according to IDC, posting its largest growth since 2013.

"The spike in consumer demand for tablets was driven by the lack of notebooks in the market," said Stefania Lorenz at IDC. "In fact, tablets were not expected to be the first choice for home-schooling or home-working, but younger students and children were equipped with tablets instead of notebooks."

IDC said the EMEA tablet market is expected to increase 10.9 percent on-year in the third quarter of 2020 and close the year with 3.7 percent on-year growth.


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