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Samsung expands dominance in domestic smartphone market in Q2: report

All News 11:21 September 11, 2020

SEOUL, Sept. 11 (Yonhap) -- Samsung Electronics Co. further expanded its dominance in the domestic smartphone market in the second quarter of the year, a report showed Friday, thanks to robust sales of the Galaxy A budget line and Galaxy S20 series.

Samsung accounted for a 67 percent market share in the April-June period on its home turf, according to industry tracker Counterpoint Research, up 3 percentage points from the previous three months.

Apple Inc. came in second with a 19 percent share, up 1 percentage point from a quarter earlier, while LG Electronics Inc. remained in the third spot with a 13 percent share, down 3 percentage points from the first quarter.

This photo, taken on Feb. 20, 2020, shows Samsung Electronics Co.'s Galaxy S20 smartphones displayed at a store in Seoul. (Yonhap)

Apple's iPhone SE, launched in May, was the bestselling smartphone model in the second quarter of 2020 in South Korea, followed by Samsung's Galaxy S20 Plus and S20 devices.

Half of the top 10 bestselling smartphones in the second quarter were Galaxy A models from Samsung, according to Counterpoint Research, indicating that local consumers opted to purchase budget handsets amid the pandemic.

Sales of smartphones priced below US$400 accounted for 45 percent in the second quarter, up from 33 percent a year earlier.

Counterpoint Research said second-quarter smartphone sales in South Korea increased 9 percent from the previous quarter but were 8 percent down from a year earlier.


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