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Samsung ranks 2nd in African smartphone market in Q3: report

All News 16:15 December 02, 2020

SEOUL, Dec. 2 (Yonhap) -- Samsung Electronics Co. was the second-largest smartphone vendor in the African smartphone market in the third quarter of the year, a report showed Wednesday, as the South Korean tech giant tries to expand its presence against Chinese competitors.

Samsung accounted for 20 percent of the African smartphone market in the July-September period in terms of units, down from a 24 percent share a year ago, according to market researcher International Data Corp. (IDC).

China's Transsion continued its dominance in Africa with a unit share of 44 percent, up from 36 percent a year earlier.

Huawei came in third with a 9 percent share, followed by Xioami with 7 percent and Oppo with 4 percent.

This photo taken on Aug. 7, 2020, shows Samsung Electronics Co.'s Galaxy Note 20 smartphones displayed at a store in Seoul. (Yonhap)

IDC said Africa's overall mobile phone market shipments declined 6 percent on-year in the third quarter of the year, with shipments of feature phones plunging 11.2 percent on-year to 29.4 million units.

However, smartphone shipments in the region increased 14.1 percent on-year to 22.9 million units due to pent-up demand amid eased COVID-19 lockdowns in the region.

IDC said mobile devices priced below US$200 accounted for 89.3 percent of smartphone shipments to Africa in the third quarter.

"Demand for entry-level smartphones was driven by e-learning requirements since smartphones are the only device offering internet access for most households in Africa," said Ramazan Yavuz, a senior research manager at IDC.


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