LG Electronics unveils theme for CES 2021

All News 11:04 December 17, 2020

SEOUL, Dec. 17 (Yonhap) -- LG Electronics Inc. on Thursday unveiled its theme for the upcoming media event at the world's largest tech expo next year as the South Korean tech giant vowed to introduce products and solutions that could be useful in the new normal era of the pandemic.

LG will hold a 30-minute virtual press conference at 8 a.m. Eastern Standard Time (EST) on Jan. 11 under the theme of "Life is ON -- Make yourself @ Home" at the Consumer Electronics Show (CES) 2021 and will explain its latest innovations that can make people's lives safe and comfortable amid the pandemic.

This image, provided by LG Electronics Inc. on Dec. 17, 2020, shows the company's online invitation to its press conference at the Consumer Electronics Show 2021. (PHOTO NOT FOR SALE) (Yonhap)

This year's CES will take place online for the first time from Jan. 11 to 14 due to the COVID-19 pandemic.

LG will also host "Future Talk" on Jan. 12, with its Chief Technology Officer Park Il-pyung discussing open innovations in various sectors with industry experts.

Although the CES will be held online, LG said it will offer various exhibition platforms, including a 24-hour web broadcast, so that people can experience its new products and services like an off-line event.

LG said its 3D virtual exhibition hall will run until Feb. 15 even after CES 2021 ends.

Meanwhile, Samsung Electronics Co. sent invitations last week for its CES press event.

The world's largest smartphone and TV vendor will hold a virtual press conference at 9 a.m. EST on Jan. 11 under the theme of "Better Normal for All."