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No more 'Happy Dream': KBO stadium renamed SSG Landers Field following ownership change

All News 14:22 March 22, 2021

By Yoo Jee-ho

SEOUL, March 22 (Yonhap) -- The home stadium for the newly named baseball club SSG Landers has been reborn as Incheon SSG Landers Field.

The Landers announced the name change Monday, with the ballpark's former name, SK Happy Dream Park, now history.

This file photo from April 21, 2020, shows SK Happy Dream Park in Incheon, 40 kilometers west of Seoul, during a Korea Baseball Organization spring training game between the home team SK Wyverns and the Kiwoom Heroes. The Wyverns have been sold and renamed SSG Landers, and the stadium will now be called Incheon SSG Landers Field. (Yonhap)

The retail giant Shinsegae Group took over the SK Wyverns from the mobile carrier SK Telecom last month, and renamed the club SSG Landers on March 5. Work had already been under way at the stadium in Incheon, about 40 kilometers west of Seoul, to remove signs and symbols of SK.

The new name will be put in official use starting with the Landers' preseason game against the Samsung Lions on Thursday. The Landers said the new name of the stadium reflects Shinsegae's drive to transform the ballpark into a new landmark in Incheon, offering a wide range of experiences and services for spectators in addition to the game on the field.

With the new club name, stadium name and logo in place, the Landers are now awaiting their new uniform. They're currently playing in a temporary jersey bearing the name of their home city on the front.

In this file photo from Feb. 23, 2021, workers pile up discarded signs for the SK Wyverns baseball club at SK Happy Dream Park in Incheon, 40 kilometers west of Seoul. (Yonhap)


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