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Samsung reclaims No. 1 spot in Feb. smartphone sales: report

Industry 09:14 March 29, 2021

SEOUL, March 29 (Yonhap) -- Samsung Electronics Co. reclaimed the top spot in global smartphone sales in February, a report showed Monday, after it narrowly beat Apple Inc. on the back of the early release of the Galaxy S21 series.

Samsung shipped 24 million units of smartphones for a 23.1 percent market share last month, according to market researcher Strategy Analytics, outpacing Apple which sold 23 million units for a 22.2 percent share.

China's Xioami came in third with an 11.5 percent share, followed by Vivo with 10.6 percent and Oppo with 8.5 percent.

In January, the South Korean tech giant logged a market share of 15.6 percent, while Apple had 25.4 percent.

This photo taken on Jan. 15, 2021, shows Samsung Electronics Co.'s Galaxy S21 smartphones displayed at a store in Seoul. (Yonhap)

In February, Samsung's smartphone shipments were 26 percent more than a year earlier, and even 12 percent more than the pre-pandemic levels in February 2019.

Samsung has been introducing new Galaxy S devices in mid-February each year, but this time, the company released its new flagship Galaxy S21 series in January in an apparent move to take over market share of Huawei, which is struggling from U.S. sanctions, and better challenge Apple's iPhone 12 series that was released in October.

The market share gap between Samsung and Apple generally has been around 5 percentage points in February, but with robust sales of the U.S. tech titan's iPhone 12 series, it narrowed to only 1 percentage point this time, Strategy Analytics data showed.

In February, Apple's iPhone sales soared 74 percent from a year earlier and 35 percent from two years ago.

kdon@yna.co.kr
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