Hyundai Motor, BTS collaborate for Earth Day campaign

SEOUL, April 21 (Yonhap) -- South Korean automaker Hyundai Motor Co. said Wednesday it has collaborated with K-pop icon BTS to suggest people take eco-friendly actions in their daily lives to protect the environment in a campaign film celebrating Earth Day.

In the one-minute YouTube video themed "For Tomorrow We Won't Wait," BTS raises awareness on the importance of sustainable practices and promotes hydrogen as a source of clean energy.

It was Hyundai Motor's second Earth Day video starring BTS, following the April 2020 video that generated over 100 million views on YouTube.

The video shows BTS members taking part in simple eco-friendly activities, such as using tumblers, wearing clothes made of recycled materials, turning off lights and picking waste in the ocean, to encourage others to do the same in their daily routines.

It also features Hyundai's fuel cell electric vehicle NEXO, a zero-emission hydrogen vehicle that only emits water vapor and purifies air.

ejkim@yna.co.kr
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