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CJ ENM to invest 5 tln won in content over next five yrs

All News 11:56 May 31, 2021

By Kim Boram

SEOUL, May 31 (Yonhap) -- CJ ENM, an entertainment giant, said Monday it will invest more than 5 trillion won (US$4.48 billion) in content creation over the next five years to become a global content creator.

"We will become a comprehensive entertainment company through diversifying content creating systems and meeting consumers' demands on a real-time basis," CJ ENM CEO Kang Ho-sung said in a press conference. "And we will move on to the world stage and compete with global platform and media powerhouses."

This photo provided by CJ ENM shows Kang Ho-sung, CEO of CJ ENM, speaking at a press conference in Seoul on May 31, 2021. (PHOTO NOT FOR SALE) (Yonhap)

To achieve the goal, he said his company will funnel more than 5 trillion won into content creation over the next five years, while 800 billion won has been already set aside for this year.

CJ ENM is a leading media company in the South Korean entertainment industry, encompassing sectors like film, TV, pop music and musicals.

It is behind the Oscar-winning family satire "Parasite," while it has produced global hit TV series, including "Guardian: The Lonely and Great God" (2016) and "Crash Landing On You" (2019).

In particular, its cable channels, including tvN, OCN and Mnet, and productions like Studio Dragon, have contributed to CJ ENM's lineup of mega-hit TV series.

The entertainment titan said it will set up more production studios specializing in variety shows, films and animations, and offer their creations to its streaming platform affiliate Tving and global giants like Netflix.

On top of that, CJ ENM said it will put more business priority on the K-pop scene, which has expanded its global fan base over the past few years.

Applying its capacity and experience in making audition shows like "Superstar K" and "I-Land," the company will produce more competition shows outside of Korea to discover competitive K-pop groups.

At the same time, it will expand global business partnerships with major content creators in the United States, Europe and Asia.

CJ ENM inked a deal with U.S. production Skydance Media, which is behind the "Mission Impossible" series, to produce remake versions of popular Korean content like the fantasy drama "Hotel del Luna" (2019).

It said Tving, its online video streaming platform, will play a major role in offering CJ ENM-created content to global viewers.

Tving will create some 100 original content to secure 8 million paid subscribers by 2023.


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