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Shinsegae, Lotte back off from Yogiyo takeover: sources

All News 16:43 June 30, 2021

SEOUL, June 30 (Yonhap) -- South Korea's top two retailers -- Shinsegae Group and Lotte Group -- have not joined the race to take over Yogiyo, the country's second-largest food delivery app, industry sources said Wednesday.

The rivaling retail giants had been considered the two most viable potential bidders for Yogiyo, run by Germany's Delivery Hero (DH), in a deal that could change the landscape of the country's food delivery industry.

"After considering the potential synergy effect in combining the retail and the delivery platforms, we decided not to participate in the (Yogiyo) bidding," an official of Shinsegae Group said, asking not to be named.

Last week, Shinsegae's retail unit E-Mart signed a 3.4 trillion-won (US$3.05 billion) deal with eBay Inc. to acquire an 80 percent stake in the latter's Korean operations, beating Lotte.

This image shows the corporate log of Yogiyo. (Yonhap)

Lotte Group was widely speculated to be a powerful candidate for the Yogiyo deal after it lost the eBay Korea deal to Shinsegae. But Lotte was "not interested in acquiring Yogiyo in the first place," according to an official of Lotte Group, who spoke on condition of anonymity.

As conglomerates dropped out from the deal, the race to take over the second-largest delivery app narrowed down to private equity funds, including MBK Partners, Affinity Equity Partners, Permira and Bain Capital.

But industry observers expected that DH may close the deal and attempt to sell Yogiyo at a higher price.

DH has been trying to sell Yogiyo in order to acquire Woowa Brothers, the operator of the country's top food delivery app, Baedal Minjok, or Baemin.

In late December, South Korea's antitrust regulator gave approval for DH to buy Woowa Brothers on the condition that DH sells Yogiyo.

DH has to sell Yogiyo by Aug. 3 in order to buy Woowa Brothers, or seek the antitrust watchdog's permission to extend the deadline by up to 6 months.


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