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Edison Motors aims to turn around SsangYong in 3-5 years

All News 15:42 October 22, 2021

By Choi Kyong-ae

SEOUL, Oct. 22 (Yonhap) -- Edison Motors Co., the likely preferred bidder for financially troubled SsangYong Motor Co., said Friday it aims to turn around SsangYong in three to five years by focusing on transforming it into an electric vehicle-focused carmaker.

On Wednesday, SsangYong and its court-appointed lead manager recommended a local consortium led by Edison Motors as the preferred bidder for the debt-laden carmaker.

The bankruptcy court is widely expected to approve the proposal.

"To achieve the aim, we are planning to resume full operations with three shifts (in SsangYong plants) to produce existing combustion-engine, battery-powered, and hybrid models in the coming years," Edison Motors Chairman Kang Young-kwon said in an online press conference.

This photo taken on Oct. 22, 2021, shows Edison Motors Chairman Kang Young-kwon giving a briefing on the company's plans to transform SsangYong Motor into an EV maker after its acquisition during an online press conference held in Edison's Seoul office. (PHOTO NOT FOR SALE) (Yonhap)

Under the three shift systems, SsangYong will be able to produce up to 300,000 vehicles a year on the three assembly lines of its plant in Pyeongtaek, south of Seoul, Kang said.

The No. 2 assembly line has been idle since February 2019 as SsangYong stopped producing the Chairman sedan and the Turismo SUV. The No. 1 and No. 3 assembly lines are in operation under one shift system.

Edison, an electric carmaker, is targeting to produce 300,000 to 500,000 vehicles annually in Pyeongtaek -- 200,000 to 300,000 units of combustion engine cars, 100,000-200,000 units of all-electric models and 50,000 hybrid models among others, the chairman said.

It plans to produce 10 new EV models, including the Smart S, by 2022, 20 by 2025 and 30 by 2030 in SsangYong's facilities.

He said the production goals won't allow Edison to lay off existing assembly line workers.

As for financing plans, Edison said it will raise 1.5 trillion won (US$1.27 billion) from strategic and financial investors to take over SsangYong.

In follow-up steps, SsangYong and EY Hanyoung plan to sign a memorandum of understanding with the Edison consortium for the deal by the end of this month.

In November, the Edison consortium is scheduled to conduct a two-week due diligence on SsangYong and then sign a deal to acquire the SUV-focused carmaker.

Edison has two domestic plants capable of producing a total of 63,500 pure electric buses and trucks a year as well as 1,500 compressed natural gas buses in Hamyang, South Gyeongsang Province, and Gunsan, North Jeolla Province.

It is preparing to build production facilities in India, Europe and the United States in the long term.

This file photo shows Edison Motors' electric commercial vehicle plant in Hamyang, South Gyeongsang Province. (PHOTO NOT FOR SALE) (Yonhap)

SsangYong has suffered lackluster sales in recent years due to lack of new models and its Indian parent Mahindra & Mahindra Ltd.'s plan to make no cash injection into SsangYong.

From January to September, SsangYong's sales fell 17 percent to 61,854 autos from 74,707 a year earlier. Its lineup consists of the Tivoli, Korando, Rexton and Rexton Sports SUVs.

In April, SsangYong was placed under court receivership for the second time after undergoing the same process a decade earlier. Mahindra failed to attract an investor due to the prolonged COVID-19 pandemic and its worsening financial status.

China-based SAIC Motor Corp. acquired a 51 percent stake in SsangYong in 2004 but relinquished its control of the carmaker in 2009 in the wake of the 2008-09 global financial crisis.

In 2011, Mahindra acquired a 70 percent stake in SsangYong for 523 billion won and now holds a 74.65 percent stake in the carmaker.

In self-help measures, SsangYong's 4,700 employees began to take two-year unpaid leave in rotation on July 12 while accepting an extension of a cut in wages and suspended welfare benefits until June 2023.

The company also plans to sell its current Pyeongtaek plant, in three to five years and build a new factory to focus on EVs in the same city. Its other plant in Changwon, 400 km south of Seoul, makes engines for its vehicles.

This photo, provided by Ssangyong Motor, shows the main gate of its Pyeongtaek plant, 70 kilometers south of Seoul. (PHOTO NOT FOR SALE) (Yonhap)


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