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LG makes splash with dual-purpose gadgets at IFA

Corporate Newsroom 08:17 September 05, 2022

By Woo Jae-yeon

BERLIN, Sept. 5 (Yonhap) -- Functional or purely aesthetic, LG Electronics Inc. showed off a series of interesting dual-purpose devices at the IFA tech fair.

The most noticeable device that fulfills two different functions is an air purifier-cum-table, the PuriCare Objet Collection Aero Furniture.

It is an air purifier that can be used as a table or a table with an air purifier built into its base depending on your perspective.

It comes with 360-degree air purification capabilities, mood lighting and wireless charging features. Not to mention, it is compatible with the LG ThinQ ecosystem.

LG said it will soon launch limited-edition versions of the Aero Furniture in collaboration with well-known artists.

The PuriCare Objet Collection Aero Furniture is shown in the photo provided by LG Electronics Inc. on Sept. 5, 2022. (PHOTO NOT FOR SALE) (Yonhap)

It would not be an overstatement that LG's MoodUp refrigerator instantly spiced up the mood of visitors to LG's exhibition booth.

It is an illuminating fridge that can literally lift the mood by changing its door colors. And it can do so in sync with music coming out of a built-in Bluetooth speaker.

LG's MoodUp refrigerator can customize the color of its LED door panels via LG's ThinQ application, with 22 different colors for the upper door panel and 19 colors for the lower section.

There are also four color themes to choose from -- season, mood, place and pop.

Some more high-tech features are when it detects someone approaching, it blinks, and when the door has been left open for too long, it also blinks.

Visitors check out the MoodUp refrigerator at LG's exhibition booth at IFA 2022 in Berlin, in this photo provided by the company on Sept. 4, 2022. (PHOTO NOT FOR SALE) (Yonhap)

The exhibition also could be gamers' dream come true.

The LG Flex (LX3) is a 42-inch TV with the world's first bendable organic light-emitting diode (OLED) screen, which makes it perfect for an immersive, personalized viewing experience.

Flat screens are suited for watching movies or streaming services, while curved screens are better for a more immersive gaming experience. Gamers can bend their screen to their liking, from completely flat to spectacularly curved.

When LG started to plan the development of the device in 2020, it invited popular gamers to extensively discuss how they wanted their gaming monitors to look like, said Baik Seon-pil, head of TV product planning at LG's home entertainment division, at a recent press briefing on the sidelines of the IFA 2022.

"I can say that the product is the result of our close collaboration with gamers," Baik said, adding that every detail was carefully considered to accommodate gamers' opinions.

For example, the LG Flex is coated with super anti-reflection film to reduce visual distractions while gaming. The size of on-screen images can be adjusted according to gamers' individual taste or the genre of a game.

Visitors interact with the LG Flex (LX3) TV at LG's exhibition booth at IFA 2022 in Berlin, in this photo provided by the company on Sept. 4, 2022. (PHOTO NOT FOR SALE) (Yonhap)

Another talk of the town at IFA is LG's Styler ShoeCare and ShoeCase.

Not only sneakerheads but also ordinary people with a fair amount of shoes at home might love its steam cleaning feature, as well as its transparent storage case and showcasing function.

LG said the ShoeCare provides 10 different cleaning courses for sneakers depending on the kind of fabric they are made of, protecting them from humidity and discoloring natural lights, and removing unpleasant smells.

They can also be remotely controlled and monitored through the ThinQ app.

LG Electronics Inc.'s Styler ShoeCases are shown in this photo provided by the company on Aug. 30, 2022. (PHOTO NOT FOR SALE) (Yonhap)

jaeyeon.woo@yna.co.kr
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