Since last year, there has been fierce competition between premium ramens.
It first went from black bean sauce noodles to jjampong, and now it is all about spicy bibimmyeon noodles.
The fierce competition has increased the number of choices for consumers.
Kim Dong-wook has more.
The main product on the ramen shelves of large markets is still jjampong ramen.
However, as the cold has begun to weaken, bibimmyeon noodles have become more noticeable.
Samyang, which came in a bit late to the premium ramen war, has launched a preemptive plan.
It launched a new bibimmyeon product first to the market.
Paldo responded by releasing limited edition bibimmyeon, which contains 20% more noodles for the same price.
The April fool’s day joke of last year, which said that a bibimmyeon double the size will be released, has now become reality.
Nongshim and Ottogi, who gained the upper hand in the jjampong ramen market, are also preparing to release new products to stay ahead.
<Moon In-gyun / Dongdaemun-gu, Seoul> “These days, I can choose from ramen, jjampong, and bibimmyeon. Choices have become more diverse, so I am very pleased.”
Due to the heated competition in the premium ramen sector, the sales of ramen in Korea surpassed two trillion won last year. Some predict that, this year, it will see the highest figure yet.
From black bean sauce noodles to jjampong, and now to bibimmyeon.
As the premium ramen competition heats up, consumers, who have wider choices, are more satisfied.
Kim Dong-wook reporting for Yonhap News TV.
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