K-pop stars resorted to the modern technology of virtual reality to sweep Southeast Asia off its feet.
As Korea takes pride in being the country of IT and Hallyu, it is enchanting local youths with new contents that combine culture with technology.
Lee Gyeong-tae has more.
Singapore is a powerful global economy, with the eighth highest GDP per capita.
Though the rapid economic growth has left the people's taste much more sophisticated, the popularity of K-Pop stars remains impressive.
Korean TV dramas are broadcasted and K-Pop music has become the young generation's favorite genre.
Sentosa, Asia's largest complex resort in Singapore, is a beloved tourist attraction that 15 million people visit every year.
Around Sentosa, familiar faces can be spotted.
They are the faces of K-Pop stars.
They are greeting visitors here every hour.
At K-LIVE, a special performance center for K-Pop, performances by K-Pop stars were being shown as holograms, and the local feedback was impressive.
<Audience at K-LIVE> "Everything feels so up close. The technology is amazing, and everything felt as if it was right before my eyes."
KT, a Korean telecommunications company, teamed up with a few Korean venture businesses to launch this, and now it has become the role model of combining contents with ICT.
<Song Jae-ho / Head at KT Future Business Development> "K-LIVE Sentosa is a success story of creative economy, where about 10 medium and small businesses, led by Holotive, Korea Creative Content Agency and KT joined hands to enter the global market."
If the technology improves to a stage where a 360-degree hologram can be broadcasted using the 5G network, much more lifelike Hallyu could be expanded globally, without the constraints of time and place.
As Korea's representative industries come together to combine Hallyu, virtual reality and ultrahigh speed networks, the ripple effects are projected to multiply over time.
Lee Gyeong-tae reporting for Yonhap News TV.
Yonhap News TV: 02-398-4409 (Report) 4441 (Inquiry on article), KakaoTalk/LINE jebo23