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Food Products Getting Smaller for Singles

15:30 June 09, 2016 replay time01:50

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Last year, one out of every four households in Korea was a single-person household.

Naturally, patterns of consumption changed especially for food products that are difficult to store and go bad easily, so that you can only buy them in small amounts.

Due to such demand, the size of food products is becoming smaller and smaller.

Noh Eun-ji has more.


This is a mini watermelon, one fourth of the size of a normal watermelon.

You can eat all of it in one sitting and because its skin is thin enough to be peeled with a knife, so it creates less food waste.

This supermarket saw the pilot release of the small watermelon being popular last year, and, this year, increased their sales target to a million watermelons, twenty times of what it was before.

<Kim Do-yeon / Fruit MD at Lotte Supermarket> “I think this is the best choice that can help you worry less about food waste or the proliferation of germs during storage.”

One sheaf of green onions, and one pumpkin…

It is hard to use up even a single vegetable, and you have to dispose of the leftovers.

This is why products that contain just enough ingredients for a single serving have become popular among single-person households.

Mini-size sashimi and sushi were also released.

The mini-size sashimi is about 50g per package, and a pack of mini-sushi contains two pieces of sushi.

This ice cream was first released in 1974 as a dessert to share for a family of four; however, for the first time in forty-two years, it decreased in size to keep up with the trends.

Instead, it is now made with richer condensed milk to add to the flavor.

<Ki Ho-jin / Marketing at Binggrae> “To keep up with the trend, we decided to release a single-serving cup version of our product that has been popular for a long time.”

Another confectionary company has started to sell its popular pie products, which were sold in twelve-piece sets, in two-piece sets.

The rapid rise of single-person households is changing the standards on the appropriate amount and size of food products.

Noh Eun-ji reporting for Yonhap News TV.

Yonhap News TV: 02-398-4409 (Report) 4441 (Inquiry on article), KakaoTalk/LINE jebo23

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