No parents want their children to watch too much TV.
There are TVs that can allow children to play and learn utilizing artificial intelligence and augmented reality technologies.
Han Ji-yi has more on the competition in the contents market for children, which is estimated at 40 trillion won.
A child draws a fish and takes a picture of it using a smartphone application, and the picture is shown on the TV screen.
What is on the picture moves vividly on the screen that uses AR technologies.
This is an IPTV service for kids unveiled by LG Uplus.
<Sohn Ko-eun / Songpa-gu, Seoul> "It really entertains my child, which allows us to share time together, and has educational value as well."
As if you become a main character of the cartoon, you can dance with characters of TV shows.
An artificial intelligence speaker that offers kids' content tells a fairy tale for children.
The kid contents service introduced by KT topped 3.2 million in cumulative number of users and 10 million in number of usage.
The country's largest wireless carrier SK Telecom is broadcasting TV shows with popular characters in real-time and plans to showcase its new kids' contents involving advanced technologies.
The country's kids' contents market rapidly grew from eight trillion won in 2002 to 40 trillion in 2015, with South Korean parents spending large sums of money on their children.
Kids' contents account for more than 40 percent of video on demand provided by the three largest wireless providers.
Competition to differentiate their content services and grab future customers is growing fierce among wireless carriers.
Han Ji-yi reporting for Yonhap News TV.
Yonhap News TV: (Inquiry on article/Report) KakaoTalk/LINE jebo23